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Etkie, founded by Sydney Alfonso, employs artisans in New Mexico who use traditional Native American loom beading techniques. Sydney grew up in New Mexico and was struck by the immense talents of the community that were severely underutilized. Her mission was to create dignified jobs in local communities while at the same time honoring the customs and traditions that have been passed down for centuries.

"At Etkie, we believe beauty is in the process. Inspired by the landscape and culture of the Southwest, we collaborate with Native American artisans in New Mexico to create handmade jewelry that infuses traditional techniques with modern design".

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